The first of its kind brush-on paw lotion. A lightweight formula carefully crafted to deliver deeply nourishing, non-greasy hydration to your dog's paws. Packaged in our one-of-a-kind brush to ensure a mess-free application every time, because we hate digging greasy balm out of a tin just as much as you. Vet-dermatologist approved, pH-balanced, fragrance-free and lick-safe. Use daily to keep paws soft & hydrated. Plant-based ingredients, such as aloe juice, glycerin, shea butter, broccoli seed oil, olive oil and coconut oil provide soothing, softening and hydrating benefits to dry, and cracked paws. Free from potentially irritating ingredients such as: harsh sulfates, artificial fragrances & dyes, drying SD alcohol, and essential oils.